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299 interviews. Hundreds of hours of conversation. Here's the AI workflow that extracted the patterns, themes, and insights in the time it used to take to read one transcript.
I have conducted over 300 founder interviews. Each one lasted between 45 minutes and two hours. Each one was transcribed. For years, those transcripts sat in folders, representing hundreds of hours of insight that I could never fully process because doing it manually would have taken longer than recording them in the first place.
Then I started feeding them into AI. What used to feel like an impossible archival project became a 20-minute workflow. The AI reads the transcript, extracts the key insights, identifies recurring patterns across guests, surfaces the most quotable moments, and groups themes I had never consciously noticed. Three hundred conversations distilled in less time than it takes to record one.
The striking thing is not the speed. It is the realisation that the raw material was always there. Every conversation you have had, every call you have taken, every interview you have conducted, contains more insight than you extracted at the time. AI does not generate new thinking, it processes the thinking you already did and surfaces it at scale.
For founders who have been in business for years, this is a significant unlock. You have not been failing to produce content because you lack ideas. You have been failing to produce content because the friction of processing your own experience was too high. AI removes that friction entirely.
The same principle applies to a single interview or client call. A good 60-minute conversation contains at least 15 distinct insights worth sharing. Each one is a LinkedIn post. The challenge has always been that writing each post from scratch, while accurate to the conversation, felt like starting from zero every time.
The smarter approach is to record a voice note immediately after the call, while the key moment is still sharp in your mind. Say what struck you, what surprised you, what you will carry forward from it. That raw reflection, unpolished and specific, is better source material than any transcript. Tools like SparkVox take that voice note and turn it into a formatted LinkedIn post in minutes, capturing your genuine reaction before the detail fades.
The insight does not live in the transcript. It lives in the moment you realised something. Your job is simply to capture it before it disappears.
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