Stop duplicate posts and dead company pages. What founders post personally, what belongs on the company page, and who creates vs approves - a role split for startup teams.
At five to fifty people, LinkedIn gets messy fast. The founder posts personally. Marketing wants the company page active. A sales lead has strong customer stories. HR wants hiring content. Everyone agrees LinkedIn matters. Nobody agrees who publishes what, where, or in whose voice. The result is either duplicate posts or a dead company page while the founder carries the whole channel alone.
Clarity beats volume. Assign channels by job, not by whoever has time Tuesday afternoon.
Founder personal profile. Opinion, market takes, lessons from failure, investor and peer visibility. The founder is the face of thought leadership - not the default publisher for every customer win.
Company page. Customer proof, product outcomes with context, team craft, employer brand, milestone updates that include customer impact. Owned by marketing, ops, or content - with founder approval on sensitive wins.
Other executives and experts (optional). Functional leaders post personally on their domain - CTO on engineering craft, CRO on GTM - without copying the company feed. Their personal brands support the company; they do not replace it.
Create from recordings, not from blank docs. Sales and CS own source material on calls. Marketing or an EA uploads recordings and manages draft review. Founders approve personal drafts; marketing lead approves company drafts; legal or CS reviews customer names when needed.
One recording, routed twice. The founder approves a personal-angle draft. Marketing approves a company proof draft from the same project. No duplicate writing sessions.
Employees do not need to post as themselves unless they want to. They amplify company posts with substantive comments - especially on wins they contributed to. Founders and managers comment first. See employee advocacy for company reach.
Ask once a week: what did we learn externally (personal) and what proof do we have internally (company)? If the answer to company is nothing, you are not recording enough customer conversations - not that you need more writers.
Use the weekly calendar template as the default schedule. Tune with channel-scoped analytics after a month.
Agencies often run personal profiles for founders and neglect client company pages. Each client author account in SparkVox can publish to personal and enabled company identities - one seat per client, channel picked per draft. See SparkVox for agencies and company page publishing.
Strategic split: what performs where. Full hub: LinkedIn company pages.
SparkVox
Upload a call, podcast, or interview. SparkVox extracts moments and drafts up to 15 LinkedIn posts in your voice. You review every draft before anything publishes.
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Logo, banner, About, Services, Featured, and Careers - a practical company page profile checklist so prospects and candidates see an active business, not a dormant logo.
Candidates check your company page before they apply. Culture posts, team craft, and training insights beat a feed of job links. What to publish when hiring - and what to keep on your personal profile.
Your company page is where prospects and candidates decide if the business behind your name is real. Here is what belongs on the company page, what stays on your personal profile, and how to run both without doubling your workload.
Your calls and interviews are already the content. SparkVox writes the posts in your voice - upload one recording and see the drafts before you're charged.
Start 14-day Pro trial →Free to sign up. Card required for full access. No charge until day 15.
